Agile Product Management

Rally Product Manager is opening new doors to product managers whose sales and support teams use Salesforce, and for agile organizations who want to collaborate with their customers to maximize the business value of their software releases.

Rally Product Manager integrates the market-leading Agile Lifecycle Management (ALM) solution with the market-leading Customer Relationship Management (CRM) solution to drive innovation, collaboration and customer responsiveness for the agile enterprise.

As agile software development becomes main stream with more and more development teams accelerating their delivery of software releases, the strategic role of product managers is becoming a key component to a company’s success. However, agile development practices bring new challenges to product managers trained on traditional product management techniques:

• Constant prioritization
  means a deeper understanding of customer feedback to quickly and effectively prioritize features based on true customer value. When product managers can systematically and quickly select the features that will maximize the customer value of software releases, your development team can focus their efforts on the set of features that make your products valuable.
• Need for heightened visibility
  means more time communicating release status to the rest of the organization. When development status is automatically reflected to the rest of the organization, product managers can spend more time focusing on maintaining valuable product backlogs.

Rally Product Manager leverages your Salesforce.com CRM investment to:

• Centralize customer feedback
• Prioritize features using CRM data
• Track development release status and customer feedback status

Backlog Management

Rally Product Manager centralizes customer feedback collected by sales and support for product managers to derive customer-driven product features. Product managers can rank these features using Salesforce.com CRM data such as revenue opportunities and the number of customer requests. By linking the source of customer feedback to product backlogs, product managers can have the insurance their product features truly address customer needs.

When used with Rally’s Agile Lifecycle Management (ALM) solution, Rally Product Manager populates development's release backlogs with the features prioritized as most valuable to customers.

Unprecedented visibility in development status

Rally Product Manager brings unprecedented visibility into the status of releases and individual customer feedback to the entire organization. This closed-loop customer feedback eradicates the development "black box" and builds customer trust in your ability to deliver valuable software. As development works on a release, any Salesforce user - from marketing, sales, support or executives - can track the release progress from a dashboard, and sales and support have full visibility into the development status of customer-reported feedback.

When used with Rally’s Agile Lifecycle Management (ALM) solution, as development works on a release, any Salesforce user - from marketing to sales, support, services or executives - can track development progress from a release dashboard in Salesforce. Plus, sales and support now have full visibility into the development status of customer-reported feedback.

Salesforce for product managers? Isn’t Salesforce for sales?

CRM systems have traditionally been used primarily by sales teams, but there are goldmines for product managers. Think about it! Customer data such as customer profile and projected revenues are critical to assessing the value of feature requests reported by customers. By integrating with Salesforce, Rally Product Manager defines product roadmaps that maximize customer value. Simply put, when your sales and support organizations use Salesforce.com and your development teams use Rally, you are in an unbeatable position to build a responsive enterprise.

Want to learn more about Rally Product Manager?

Contact your Rally account executive at sales@rallydev.com for a demonstration and further information.

Get more info on how to select the best Agile lifecycle management vendor:

• Agile Vendor Eval Guide

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